Case Study: Analyzing Nike's Sneaky Transition From Sportswear to Lifestyle Brand | by Marx D. | Better Marketing
With FuelBand, Nike Gets Into the Ultra-Wearable Fitness Game - Lauren Goode - Commerce - AllThingsD
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Integrated Marketing Communication Strategies of Nike Pedometer
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Is Your Smart Pedometer Dumber Than My Dumb Pedometer? - Breaking Muscle
Nike FuelBand review: Nike FuelBand - CNET
Nike Run Club: Running Coach on the App Store
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The Latest Nike+ FuelBand is Still Kind of a Glorified Pedometer
Nike+ - Wikipedia
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Amazon.com : Nike+ Stand Alone Sensor Kit : Nike Plus : Sports & Outdoors
Integrated Marketing Communication Strategies of Nike Pedometer
Nike + Apple iPod Tracker Sport Kit / Pedometer & Calorie Counter | eBay
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Pedometer: step tracker widget on the App Store
Beyond the Pedometer | MIT Technology Review
