Countering the doppelganger effect and boosting brand positivity in the age of consumerism.
Brandenstein – A Brand's biggest fear is its own Doppelgänger Imagery
How Nike Re-defined the Power of Brand Image | ConceptDrop
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Emotional Branding and Countering the Doppelganger Brand Image
Emotional Branding and Countering the Doppelganger Brand Image
How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic | Semantic Scholar
Brandenstein The Brand Doppelg nger-Gaurav Sood - BW Businessworld
Doppelganger Imaging – Personal Work
PDF) Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Culture Jamming-Gaurav Sood - BW Businessworld
PDF) Role of Emotional Branding and Doppelganger Brand Image in Indian Lower House Elections of 2014 | Ijaems Journal - Academia.edu
PDF) Emotional Branding and the Strategic Value of the Doppelgänger Brand Image | Craig Thompson - Academia.edu
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5 Things We Can Learn from Nike's Brand Identity and Advertising Strategy
How Brand Equity Has Kept Nike On Top | by Elizabeth Goudreau | Medium
How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic | Semantic Scholar
PDF) Impact of Doppelganger Brand Image (DBI) on Consumer Behavior
Summary - article complete - emotional branding and the strategic value of the doppelgänger brand - StudeerSnel
Emotional Branding and Countering the Doppelganger Brand Image
The Brand Equity of Nike, what makes it the best sports brand ever? | by Xiaolu Lin | Medium
THE OTHER SIDE OF DIGITAL MARKETING: DOPPELGANGER BRAND IMAGE!
Nike Creating a Global Brand Image in Case Study! - ilearnlot
